Director, Digital Marketing
Purpose:
Take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. Work closely with different teams (specifically our IT) to ensure consistency through all digital marketing channels. Provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, drive all digital marketing investment efforts to achieve our business objectives - Revenue / LTV (Retention) / CAC.
Duties and Responsibilities:
* Build our digital marketing roadmap.
* Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency.
* Measure ROI and KPIs and prepare the budget.
* Develop specific campaigns to create and maintain high levels of customer interaction.
* Oversee our social media accounts.
* Manage and improve online content, considering SEO and Google Analytics
* Forecast sales performance trends and act proactively to increase our market segments.
* Liaise with Product, Design, and Sales directors to increase client satisfaction through cohesive strategies.
* Motivate the digital marketing team to achieve goals.
* Monitor competition and provide ideas to stand out.
* Stay up to date with digital technology developments.
* Perform other duties as assigned.
Experience/Qualifications:
* Proven work experience as a Digital marketing director
* Demonstrable experience in designing and implementing successful digital marketing campaigns.
* Strong understanding of how all current digital marketing channels function
* Solid knowledge of online marketing tools and best practices
* Hands-on experience with SEO/SEM, Google Analytics, and CRM software
* Familiarity with web design
* Excellent analytical and project management skills
* Strong team management and communication (written and verbal) skills.
Education:
* Bachelor's degree in Marketing, Digital technologies or a relevant field