Job Description

E-Commerce Manager – CHEERi [Start-up company under parent company Purity Products)

Salary: STARTING AT $110,000+Percentage of Revenue (based on growth)

BASED ON EXPERIENCE

Location: Plainview, NY- Hybrid (In-office 4 days per week and remote ½ day Fridays)

About CHEERi

CHEERi is a fast-growing wellness brand that stands for a new kind of lifestyle – Smart, Indulgent Nutrition! Launched in May under our legacy parent company Purity Products (trusted for 30+ years in the supplement space), we are redefining healthy indulgence . Our mission is to make clean, health-forward indulgence an effortless part of daily life with innovative and joyful flavors.

What We’re Looking For

This is a start-up company under our parent company, Purity Products.

The ideal candidate:

• Thrives in a fast-paced, hands-on role where they will be expected to strategize, ideate, AND execute.
• Can develop big-picture strategies while also rolling up their sleeves to implement them.
• Must be comfortable wearing multiple hats. (Jack-of-all-trades)
• Is results-driven and accountable , with compensation directly tied to measurable performance outcomes . Compensation will be variable and linked to growth metrics .

Responsibilities

E-Commerce Operations & Strategy

• Own and optimize the Shopify website (product pages, landing pages, checkout flow, site performance).
• Improve website conversion rate, AOV (average order value), and customer retention .
• Troubleshoot technical issues and collaborate with developers as needed.
• Monitor inventory, fulfillment, and logistics to ensure smooth order processing.
• Manage integrations with third-party apps (subscriptions, upsells, reviews, referral programs).

Growth & Acquisition

• Drive customer acquisition through paid media, SEO, email, and affiliate partnerships .
• Collaborate with agencies and internal teams to test and scale winning ad creatives .
• Optimize paid media CPAs, ROAS, and customer LTV across Facebook, Google, TikTok, and emerging platforms .
• Launch, test, and analyze new growth initiatives (bundles, loyalty programs, partnerships).

Retention & Community

• Oversee email marketing & SMS campaigns (newsletters, promotions, product launches).
• Develop and execute a subscription strategy to drive recurring revenue .
• Lead loyalty, rewards, and referral programs to maximize engagement and repeat purchases .
• Work with brand and content teams to create compelling UGC & organic social media strategies .

Data & Analytics

• Track, report, and improve on key e-commerce KPIs (CPC, CPA, ROAS, LTV, churn, conversion rate).
• Conduct A/B testing on landing pages, pricing strategies, and messaging .
• Utilize Google Analytics, Shopify reports, and data platforms to optimize performance.

Who You Are

✅ Growth-obsessed – You love scaling revenue , testing new acquisition channels , and refining funnel efficiency.

✅ Shopify-savvy – You have hands-on experience optimizing Shopify stores, subscriptions, and checkout flows .

✅ Performance-driven – You can analyze campaign performance, spot trends, and optimize for profitability .

✅ Detail-oriented problem solver – You have a sharp eye for UX, operational inefficiencies, and conversion opportunities .

✅ Passionate about wellness & DTC brands – You understand what makes customers tick in the health & nutrition space.

Qualifications & Experience

• 3+ years in E-Commerce, Growth Marketing, or Digital Strategy , preferably in DTC (direct-to-consumer) brands .
• Shopify expertise (advanced beginner + experience managing product pages, checkout optimization, third-party apps).
• Experience with Google Analytics, Klaviyo (or similar email platform), and paid advertising platforms (Meta, Google, TikTok, etc.) .
• Understanding of SEO, conversion rate optimization (CRO), and customer retention tactics .
• Proven experience improving ROAS, CPA, AOV, and LTV in an e-commerce setting .

Why Join Us?

This is an opportunity to build something from the ground up and have a direct impact on business success . If you are looking for a high-ownership, hands-on role in a dynamic start-up environment where your performance is directly rewarded , we’d love to hear from you!

Benefits :

• Medical, Dental, Vision, STD, LTD
• Healthy Food Vending Machine Onsite
• 401k
• Generous Time Off
• 7 Paid Company Holidays
• EV Charging Stations

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