Job Description
General Summary:
The Go-to-Market Strategy Sr. Manager role is centered around enabling the media network’s strategy and growth through the development and analysis of go-to-market approaches for new products and capabilities to increase the value proposition for our clients.
Duties & Responsibilities:
- Collaborate with internal and external stakeholders to develop the go-to-market strategy for new products across managed and self-service offerings and client segments.
- Work closely with internal and external product teams to support the product development and launch process.
- Curate enablement designed to help with products, pricing and additional selling/marketing needs for bringing DGMN’s strategy to life.
- Synthesize feedback in partnership with sales and product teams and incorporate the voice of the customer into enhancements and feature prioritization.
- Monitor RMN trends and tech and regulatory changes to identify strategic gaps and opportunities.
- Develop routines, processes, and content for product reviews to position all products for success.
- Shepard a ‘client focused’ and ‘one team’ culture, balancing client needs with organizational goals.
Knowledge, Skills, & Abilities:
- Understanding of digital media, marketing tactics, and retail media channels and technology.
- Ability to lead strategic project work and develop structured approaches to problem solving with cross-functional stakeholders.
- Strong analytical and project management skills with exposure to product development and agile methodologies.
- Self-motivated, high-capacity individual with intellectual curiosity and a strong familiarity with the digital environment.
- Highly detail-oriented, self-starter, independent worker with critical thinking skills.
- Proficient user of Microsoft Office suite, especially Excel and PowerPoint.
- Possess a growth mindset with an ability to think critically and flexibility to adapt quickly to change.
Work Experience &/or Education:
- Bachelor’s degree required.
- Retail Media Network experience is preferred; digital media, CPG, agency experience is a bonus.
- Experience working on a cross-functional team with both internal and external relationships.
- 5+ years of experience with product strategy, sales strategy, management consulting or equivalent.
*This is full-time remote position.
Job Tags
Full time, Work experience placement, Work at office,