Job Description
Job description:
Branding & Merchandising Specialist
Location: Hialeah, FL 33018
Department: Marketing
Pay: $21.00 Per hour + overtime
Job Type: Full-Time
Position Overview:
We are seeking a highly organized and detail-oriented Marketing administrative assistant to support our marketing and sales operations. This role is responsible for managing point-of-purchase (POP) materials, overseeing brand execution across retail and wholesale channels, generating strategic sales reports, and controlling marketing budgets. The ideal candidate thrives in a fast-paced, collaborative environment and brings strong analytical, communication, and project management skills.
Key Responsibilities:
Sales Reporting & Strategic Support:
- Prepare and manage recurring reports, including:
- AK reports
- SKU/category sales performance by country (24-month view)
- COOP program monthly control reports
- Purchasing plans
- POP inventory audits and tracking
- Deliver custom reports and actionable insights to assist the sales team in client and market analysis.
POP (Point-of-Purchase) Material Management:
- Process, track, and replenish POP material orders.
- Conduct quarterly audits of both virtual and physical inventory.
- Source and negotiate with suppliers for POP production and logistics.
Marketing Expense & COOP Program Oversight:
- Reconcile marketing expenses in accordance with commercial agreements and budgets.
- Monitor customer COOP budgets and ensure timely reporting and compliance with audit standards.
- Collaborate with Accounts Payable to reconcile COOP claims and reimbursements.
Retail & Wholesale Channel Management:
- Analyze weekly retail promoter sales and attendance reports.
- Track and report on competitive activity in retail environments.
- Coordinate POP usage and branding compliance across channels.
- Prepare salary and expense reports for promoters and coordinate with third-party agencies.
Accounting Support:
- Submit credit note and internal requisition requests.
- Provide clients with timely updates on credit statuses and reimbursements.
Inventory Control:
- Initiate inventory adjustments and maintain ongoing oversight of POP inventory levels.
Event Planning & Coordination:
- Manage budgets and quotes for corporate events, including venues, logistics, and entertainment.
- Coordinate contracts with external vendors, hotels, and restaurants.
Repack Project Support:
- Assist in the planning and execution of repack projects.
- Manage label printing, packaging materials, and UPC tracking.
- Maintain budget control for repack initiatives.
Qualifications:
- 3–5 years of experience in marketing, merchandising, brand management, or related roles.
- Bilingual: Fluent in English and Spanish (spoken and written).
- Advanced proficiency in Microsoft Excel (pivot tables, formulas), Word, Outlook, and PowerPoint.
- Experience in managing marketing budgets, POP logistics, and retail/wholesale branding is preferred.
Skills & Attributes:
- Excellent organizational and project management skills.
- Strong analytical mindset with experience in data and market trend analysis.
- Attention to detail and commitment to quality.
- Effective communication and interpersonal abilities.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Willingness to travel as needed for corporate events or brand-related activities.
Job Types: Full-time, Contract
Work Location: In person (Hialeah, FL)
Job Tags
Hourly pay, Full time, Contract work,