Job Description
Job Overview:
The Merchandising Manager, Tour Operations & Retail Activations will oversee all aspects of merchandise operations for HYBE Artists’ live tours and retail activations, ensuring seamless execution from strategy to on-site operations. This role requires a strategic thinker with immense experience in physical execution of merchandise activations, exceptional problem-solving skills, and a drive to maximize in-person sales. The ideal candidate thrives in a fast-paced, entrepreneurial environment, manages ambiguity effectively, and demonstrates strong leadership and communication skills to deliver operational excellence in artist branded retail and elevate the overall fan experience.
[Responsibilities]
Tour and Offline Event Merchandising Strategy:
- Lead all offline merchandise operations for HYBE artists, including concerts, pop-up stores, and experiential retail events, aligning execution with artist vision and business goals.
- Develop sales and assortment strategies for each event, based on fan demand, tour constraints, and revenue targets.
- Partner with artist teams and concert business units to ensure smooth planning across locations and timelines.
Operational Execution & Agency Oversight
- Negotiate contracts and terms with third party agencies to ensure cost efficiency and service alignment.
- Oversee agency execution, ensuring staffing, training, and on-site operations adhere to HYBE artists’ brand guidelines and standards.
- Manage real-time and post-event sales performance, reconcile inventory, and generate actionable insights for continuous improvement.
- Coordinate with cross-functional stakeholders to ensure timely product delivery and site readiness.
Production & Logistics
- Lead coordination of production timelines, shipping, customs, and site delivery in collaboration with supply chain and production managers.
- Own ERP-based sales order management (SAP), outbound shipments, and invoicing for event-related SKUs.
Channel Expansion & Business Development
- Identify and develop new offline distribution opportunities and partnerships.
- Pilot new activation formats and work cross-functionally to scale successful initiatives.
[Qualifications]
- Bachelor’s degree in business administration, event management, hospitality management, or a related field.
- 8+ years of progressive experience in tour merchandising, live event operations, project management, or related roles in the music and entertainment industry.
- Bilingual proficiency in Korean and English is preferred.
- Proven leadership in managing cross-functional teams and external agency partners.
- Strong strategic thinking and decision-making skills with a business-owner mindset.
- Excellent project management skills; able to drive multiple large-scale initiatives in fast-paced environments.
- Willingness to travel domestically and internationally as required.
- In-depth understanding of the K-pop industry, fan culture, and market trends is highly preferred.
Salary: $80k-130k/year
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