Job Description
Job Title: Business Analyst – Digital Marketing Product Team
Location: Torrance, CA (Hybrid: Onsite 4 days/week, 1 day remote)
Pay Rate: $43-48/hour
Assignment Type: 6+ Month Contract
Overview
Robert Half is seeking an experienced Business Analyst to join the Digital Marketing Product Team for a leading global automotive company. This team is dedicated to enhancing customer loyalty, satisfaction, and overall digital experience through continuous improvement of systems, processes, and dealer-facing solutions.
In this role, you’ll serve as a key liaison between business stakeholders and technical teams, supporting production, enhancements, and scaling of Salesforce-powered systems. You’ll work within an agile product team to translate business needs into actionable user stories, deliver high-quality releases, and ensure that digital initiatives drive measurable business value.
Key Responsibilities:
Business Analysis & Release Management (50%)
- Identify opportunities to enhance business performance and propose recommendations to the Product Owner.
- Act as the business liaison for dealer and associate-facing Salesforce applications, supporting upgrades, enhancements, and maintenance.
- Provide production support, address stakeholder inquiries, and maintain quality standards through sprint cycles.
- Develop and enhance reports and dashboards to analyze performance, trends, and impact on dealers and customers.
- Ensure designated products remain aligned with business goals during major initiatives.
- Coordinate production support and project workflows across multiple teams.
- Lead regression testing and production validation for Salesforce projects, ensuring optimal performance post-launch.
- Collaborate with project teams to address cross-dependencies and maintain stakeholder engagement.
User Story Development & Documentation (20%)
- Lead efforts to gather, document, and refine user stories and acceptance criteria.
- Create support materials such as process maps, testing scripts, sprint decks, and defect logs using JIRA or similar tools.
- Partner closely with development teams during design, testing, and release phases.
- Execute system and user acceptance testing to validate release quality.
Agile Process Advancement (5%)
- Support the team’s agile transformation by promoting agile best practices and continuous improvement.
Job Tags
Contract work, Remote work,