Location: Hybrid in San Francisco (Onsite Wednesdays)

Duration: 6 months (potential to extend or convert), 40 hrs/week

Pay: $110–$126/hour (DOE)

Client: Electronic Manufacturing Company via The Planet Group

Key Responsibilities:

Lead go-to-market (GTM) strategy and execution across home entertainment device categories - GTM strategy is set—they need a hands-on executor to bring it to market (via PR, events, messaging, etc.)
Collaborate with Product, Sales, PR, Design, Brand, Content, and Regional Marketing teams
Influence product development via market assessments and competitive analysis
Create product positioning , value propositions, naming, and messaging
Drive global product adoption and sales enablement
Input on integrated campaigns (email, social, digital, PR, events)
Track and optimize ROI and marketing effectiveness

Ideal Candidate Profile:

Experience in both B2B and B2C (excluding SaaS B2B)
Strong background in consumer electronics (e.g., Apple, Samsung, Google, LG)
Product marketing/management experience with insight into CE brand strategies
Proven ability to sell ideas internally , collaborate with sales, and craft consumer-facing messaging , especially for video
Skilled at operational GTM execution —not just strategy